Prof. Bengal, the feline-focused sister brand of Dr. Shiba, officially introduced Cat Paste Treats—the country’s first-ever functional paste treats for cats—alongside its Kind Kibble for Cats. The debut took place at Prof. Bengal University, a fun, campus-inspired launch event held at Pause Pet Lodge, attended by media, veterinarians, and cat parents eager to learn about the science-driven approach to better feline nutrition.
Carrying on Dr. Shiba’s research-first philosophy, Prof. Bengal’s new line is tailored to meet the unique nutritional needs of cats. Developed with veterinary guidance and backed by science, every formula ensures that proper feline nutrition is both effective and enjoyable—for cats and their humans alike.
“We wanted to make healthier choices simple for cat parents and irresistible for their cats,” shared Philipp “Phil” Renner, Founder and CEO of Dr. Shiba and Prof. Bengal. “Each ingredient serves a clear purpose, proving that healthy can also mean delicious.”
This launch signifies a breakthrough in the local pet industry—the first functional paste treats that go beyond indulgence to provide real, measurable health benefits. Cat Paste Treats feature a smooth, aromatic texture and combine irresistible flavor with purposeful nutrition, including taurine for heart and eye health, salmon oil for a shiny coat, and prebiotics for better digestion.
The shift to paste form was a natural evolution from Prof. Bengal’s earlier soft chews, driven by ongoing research and feedback from cat owners. “Cats are notoriously picky eaters,” said Renner. “That’s why we designed our pastes from scratch—to deliver true nutrition in a texture they’ll love.”
Prof. Bengal’s Kind Kibble takes inspiration from Dr. Shiba’s Kind Kibble for Dogs, launched earlier this year. With 56% fresh beef and superfoods like sweet potato, blueberries, and pears, it provides complete daily nutrition without fillers or artificial additives.
Adding star power to the event, Liza “Hope” Soberano graced the launch as a “Visiting Professor,” continuing her partnership with Dr. Shiba and Prof. Bengal. As a devoted fur mom to her dog Yuna, Soberano shared her firsthand trust in the brand’s science-based pet care philosophy—now extended to cats through Prof. Bengal.
The event also featured Dr. Roxanne Ignacio, DVM, who discussed the growing role of functional nutrition in feline health. She emphasized how Prof. Bengal’s products balance taste and efficacy, allowing cat parents to offer treats that support both happiness and wellness.
Riding on Dr. Shiba’s success—now in over 1,500 stores across Asia and the UK, serving more than three million customers—Prof. Bengal marks the brand’s next chapter in advancing pet wellness. With the Philippines ranking among Asia’s top pet-loving nations, the timing couldn’t be more perfect for a brand dedicated to cats.
In line with their commitment to animal welfare, both Prof. Bengal and Dr. Shiba continue to partner with Pawssion Project, donating a portion of every sale to help shelter animals find loving homes.
Prof. Bengal’s Cat Paste Treats and Kind Kibble for Cats are now available on dr-shiba.com, Lazada Mall, Shopee Mall, and TikTok Shop, with more retail availability rolling out through November.
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