Just two days after arriving from a 12-hour bus trip to Manila, I found myself on the road again, this time heading to Legazpi City to join Cheers' Kitchenpalooza media and KOL event. I left Irosin around 11 am then arrived in Sorsogon city at 12 noon. I took another ride Albay. All in all it was close to 3 hours total of travel. Before going to the venue, I went to the nearby cafe to drink iced coffee and pastry then changed attire.
For those not too familiar, Cheers is one of those brands you usually see in everyday spaces at home, especially in the kitchen. They offer a range of essentials designed to keep things clean and convenient, from tissue paper and dishwashing liquid to sponge scrubs. They also have disposables like plates, cups, and fork and spoon sets, the kind you bring out during gatherings or quick meals.
What I noticed about Cheers is that it is not just focused on one product. They kind of have everything you would need in the kitchen already. From dishwashing liquid and kitchen towels for everyday cleaning, to napkins, plates, and utensils for meals or handaan, it all just makes sense together. It does not feel like a brand you only use once in a while, but more like something that is already part of your daily routine, whether you are cooking, eating, or hosting at home.
To be honest, it has been a while since the last time I went to Ayala Mall Legazpi and so coming here literally made me jump with joy. Even from outside, I was able to see the big stage set up and the lively music very quick. It was kinda hot in the activity center but the energy of the people joining Kitchenpalooza of Cheers is something else.
Kitchenpalooza was designed to be interactive, and it showed. One of the most eye catching attractions was the human claw game, where participants became the claw themselves. It drew a crowd almost immediately, with people watching, cheering, and waiting for their turn.
Another highlight was the apron decorating station. Guests were given a red apron that they could customize using ALAMAT themed elements and Cheers branding. It was something you could actually take home, not just a one time activity. Seeing people proudly carrying their aprons, designed with ALAMAT photos and the Cheers logo, made the whole experience feel more personal.
There was also a photobooth where guests could take photos and bring home printed copies as souvenirs. Around the venue, games kept the energy up, with some audience members winning Cheers products, which added to the excitement and kept everyone engaged.
The energy really shifted when people started gathering near the stage. Everyone knew what was coming. One of the biggest highlights of the event was the appearance of P-pop group ALAMAT. Fans filled the area, phones raised, ready to capture every second. They performed and introduced the official music video of their track “Summer” in collaboration with Cheers.
I stayed until ALAMAT finished performing and the “Summer” music video, which was easily the highlight of the event. Right after that, I had to quietly leave to catch the last trip back to Irosin, Sorsogon, my hometown that is about three hours away. I ended up missing the autograph signing and photo opportunities, which I would have loved to experience. Still, seeing them perform live already made the trip worth it. Next time, I will definitely plan better and find a place to stay so I can enjoy everything without having to rush home.
Kitchenpalooza showed how Cheers is going beyond the usual kind of brand event. It is not just about products, but about creating something people can actually experience. From games to hands on activities to live performances, everything worked together to make the event feel engaging and memorable.
It was a long, hot trip getting there, but it turned into a fun experience I would not mind doing again. Hopefully, if Kitchenpalooza comes back next year, I get to stay a little longer and experience everything, especially the parts I missed.
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