A new contender has entered the milk tea scene in the Philippines—Chagee, the Chinese-born chain known for its traditional “fresh-milk tea brewed from real tea leaves,” has just launched three branches simultaneously with a live countdown grand opening. Unlike many milk tea shops that rely on powdered mixes or teabags, Chagee is committed to authentic loose-leaf tea with no synthetic additives—offering a richer, cleaner, and more natural flavor profile.
Founded in Yunnan in 2017, Chagee has rapidly expanded across Southeast Asia—operating over 6,000 locations by the end of 2024—and is now listed on Nasdaq, with ambitions to bring freshly brewed milk tea to 100 countries and serve 15 billion cups worldwide.
In the Philippines, the response has been overwhelming. Long queues formed at Robinsons Galleria, with eager customers waiting to try their signature blends. Many are already calling it the “Starbucks of Tea,” not only for its strong branding and global presence but also for the artistry behind its design. The brand’s iconic takeaway cups—patterned with a chic canvas-style motif—have even been compared to the luxury Dior Book Tote bag, making the drink itself feel like a fashionable lifestyle statement.
What sets Chagee apart is its fusion of premium tea craftsmanship and cultural storytelling. Drawing inspiration from Yunnan tea heritage and Chinese opera motifs, Chagee delivers a sophisticated drinking experience that resonates with both tradition and modern aesthetics. For milk tea lovers in search of a refreshing upgrade, Chagee’s Philippine debut offers more than just a drink—it’s an authentic, stylish, and tea-licious experience.
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