One of Nokia's Most Powerful Women is a Pinay



Carol Soriano is the only Pinay and Asian in the powerhouse sales and marketing team of phone giant Nokia, based in Helsinki, Finland. She said "Most Finns don’t know much about the Philippines, except the fact that the first Miss Universe [Armi Kuusela] married a Filipino". She is the head of consumer communications, who oversees the worldwide marketing activities of Nokia, a company dominated mostly by men and and of Finnish nationality.


Pinay beauty Soriano, used to teached Medieval History to her Alma Mater, Ateneo  far from what she graduated - Legal Management while doing advertising work at the same time. Then she started working in Nokia last 20003 as marketing communications manager in its Singapore office. In 2004-2005, Soriano took charge of rolling out Nokia’s blockbuster N series in the region. It did extremely well, and led to the offer to move to Finland in 2006. In 2008, she became VP for creative excellence, where she had approving power for all the advertising campaigns of Nokia worldwide.


Soriano .stays in Finland with her Filipino husband who works works with a Finnish advertising firm and their seven-year old son. She said living in Finland is way, way different living in the Philippines. Her son's education she said "Their school days are short; the emphasis is on discovery,” says Soriano. “When kids go to school, they take off their shoes! The idea is to make them relax.” and “In a Manila mall, truthfully, I’d never be able to let go of my son. But there, I feel safe about letting him walk to a neighbor’s house to play, and be gone for three hours.”



Story and picture taken from Philippine Daily Inquirer

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