Lazada, the premier eCommerce platform in the Philippines, today announced that its flagship shopping event, the Lazada 11.11 Biggest Sale of the Year, will run from November 10 (8PM) to 13. As the Philippines enters its most festive shopping season, Lazada reinforces its role in powering the digital economy by making authentic brands, premium shopping experiences, and AI-powered eCommerce innovation accessible to millions of Filipinos.
The announcement was made at their press briefing in Taguig City, led by Lazada Philippines’ Chief Executive Officer Carlos Barrera, and Head of Seller Operations Alvin Ching. The event gathered media and industry partners for a discussion on the country’s expanding eCommerce landscape, underscoring how Lazada’s commitment to delivering a premium and smart online shopping experience contributes to this growth.
“As eCommerce continues to be a key growth driver of the digital economy, our goal is to strengthen Lazada’s position as the premier online destination for authentic brands and high- quality products,” said Barrera. “We are focused on building an ecosystem where consumers shop with confidence, ensuring every purchase is marked by authenticity, quality, and trust.”
Access to Exclusive Local and Global Assortment with the Sweetest Deals
Through LazMall, Southeast Asia’s largest virtual mall, Lazada gives consumers direct access to over 32,000 brands. Every purchase is protected by the 100% Authenticity Guarantee, 2X Money Back assurance, Fast Delivery, and 30-day Free Returns, ensuring a seamless and worry-free experience.
This focus on quality has strong commercial results, with data from the recent 9.9 shopping
festival showing:
- Filipino shoppers are now spending nearly 40% more on average per order from LazMall.
- Top-ranking brands achieved double- to triple-digit growth during mega campaigns.
- The top 20 sellers on LazMall Philippines also saw 110X sales growth compared to previous year, outperforming other markets in Southeast Asia.
Across its wide range of categories, Lazada brings together premium, trusted, and exclusive names that Filipino shoppers love this holiday season. This includes exclusive assortments from Gmarket Korea, featuring 20 million products from trending Korean and Japanese brands such as Laneige, Sulwhasoo, and COSRX. Be on the lookout and discover new global brands being added this 11.11: rock for mobile and tablet accessories, MIMANI for luggage and travel gear, and emonster armoa for home décor.
In beauty and fashion, this includes premium and Lazada-exclusive brands like Shiseido Group, Jo Malone, Nike, and Veja. For electronics, look for a wide assortment from top brands such as Breville, POCO, Samsung, Anker, Dyson, SharkNinja, JBL, and DJI. Everyday essentials and grocery favorites are also available from trusted names like Mondelez, NutriAsia, and PedigreeWhiskas. LazMart continues to elevate grocery shopping with buy-more-save-more deals, voucher stacking, and fast delivery. Finally, the Mother and Baby category offers trusted milk brands like Lactum, Nestle, Enfagrow, HiPP Organic, and Nutricia, plus Lazada-exclusive global diaper brands like Rascals and Hey Tiger.
Shoppers can expect the biggest and sweetest brand deals across all top categories this holiday season at Lazada 11.11 Biggest Sale of the Year from November 10 (8PM) to 13, featuring up to 90% off LazFlash deals, up to Php 2,000 off Lazada vouchers, and Free Shipping.
Empowering Smart Shopping and Selling with AI
Research shows that AI and personalization are key to future growth, and as a first mover in AI in eCommerce in Southeast Asia, Lazada is already leading the way, leveraging Alibaba-backed technology to deliver a truly smart shopping and selling experience.
For shoppers, AI Lazzie, the first GenAI chatbot in eCommerce, acts as a personal shopping assistant, providing tailored product recommendations and optimizing value with voucher stacking. Shoppers also benefit from smart reviews, which summarize feedback for faster and more confident purchases. This 11.11, a more interactive AI Lazzie is here to help shoppers select the best options from over 2.3 million products across various categories.
AI Lazzie is also introducing the new SmartStack feature, which helps shoppers automatically combine LazRewards and Seller Vouchers, ensuring they get the best possible deals without the hassle. Lazada is bridging the AI adoption gap for merchants, with 80% of Filipino sellers seeing AI as vital for productivity. These AI tools boost efficiency by instantly creating professional images and enhanced product listings. They also provide real-time business advice and offer AI- powered translations to expand market reach.
“At Lazada, our story is about brand partnerships. We are trusted by brands as a partner for success because we invest in them. We are constantly reinforcing trust to provide a safe and secure eCommerce ecosystem where our partners can scale and grow,” said Ching. “This 11.11, we celebrate how our commitment to innovation and collaboration continues to create a superior online shopping experience.”
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