The World Travel Expo officially kicked off its 10th anniversary celebration with an exclusive Media Lunch held at Savory, SM Light, Boni Avenue, Mandaluyong City. According to Ms. Miles Caballero, Managing Director of AD Asia Events Group OPC, based on their previous booking data from customers who availed their services, Vietnam and Thailand are the top favorite international destinations of Filipinos, while Boracay and Palawan remain the most preferred local destinations. The gathering offered journalists and industry partners an early preview of the much-anticipated anniversary event happening on March 6 to 8, 2026 at SM North EDSA – The Block.
During the luncheon, organizers highlighted what makes this milestone year special. Guests can expect exclusive travel deals available only during the event, destination showcases, and valuable networking opportunities that allow exhibitors to directly engage with Filipino travelers. The expo continues to position itself as a trusted platform for both established and emerging travel brands, helping them boost visibility, increase bookings, and build strong partnerships.
MARCH 6, 7 & 8
SM NORTH EDSA – THE BLOCK
MAY 15, 16 & 17
AYALA MALLS ABREEZA DAVAO CITY
JULY 3, 4 & 5
AYALA MALLS CENTRIO CAGAYAN DE ORO CITY
AUGUST 14, 15 & 16
AYALA CENTER CEBU CEBU CITY
SEPT. 18, 19 & 20
SM CITY ILOILO
OCTOBER 16, 17 & 18
AYALA MALLS TRINOMA
NOV. 13, 14 & 15
AYALA MALLS MANILA BAY PARAÑAQUE CITY
Over the past decade, World Travel Expo has successfully connected tourism brands, travel service providers, and travelers from across the country. The Media Lunch also acknowledged the important role of media partners in sharing these stories and inspiring Filipinos to travel with confidence.
Now on its 10th year, the expo promises a vibrant and immersive experience featuring exciting raffles, special promotions, interactive destination presentations, and broader participation from airlines, hotels, resorts, cruise lines, and tour operators.
World Travel Expo remains committed to empowering exhibitors, supporting the travel industry, and encouraging more Filipinos to explore new destinations.
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