Easy Taxi & Waze Apps Partnered to Promote Social and Responsible Driving


Two of the world's leading mobile apps when it comes to road transportation announced their partnership to facilitate mobility and responsible driving - Easy Taxi and Waze. Easy Taxi is the world's biggest taxi booking app, is available across 165 cities in over 32 countries around the world.  It was founded in Brazil in 2011 and spread out in Asia in 2013. Waze, is one of the world's largest community-based traffic and navigation app.  Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today’s maps. Waze is home to one of the world’s largest networks of drivers who work together daily to outsmart traffic and save time and money.

With the theme "Don't drink and drive", the campaign aims to prohibit driving under alcohol influence.  It encourages users to take a safe taxi than drive at their own risk. Easy Taxi also introduced a zero booking fee to attract more passengers who are on a tight budget. When comes to safety, Waze has a functionality called "Share Drive" that allows the passenger to send a direct message or email family and friends about the arrival and eventual lateness.

Easy Taxi drivers are verified and tracked in real time so adding Waze's "Share Drive" offers another layer of security. If the driver's SIM is under SMART Communications, using Waze and Easy Taxi has no charge via data plans.




Mario Berta, Easy Taxi's Regional Managing Director said that “Safety is the utmost priority for Waze. Waze was the first navigation app to block drivers from texting and driving. The entire navigation experience, even reporting an accident, can be done by voice command. Additionally, Waze warns you about accidents and hazards on the road, thereby keeping drivers out of the most dangerous segments of road. Similarly, our partnership with Easy Taxi allows us to continue to strive for safety.  According to Julie Mossler, Waze Sr. Director of Communications "By working with Easy Taxi, we’re able to offer our users the safest way to get home, while under the influence, and still enjoy the benefits of Waze since their drivers use Waze, too”.

Paul Malicki, Easy Taxi's CMO sees it as a big step in company's efforts to expand user acquisition to new channels. “Waze is possibly the most complimentary product to Easy Taxi due to its embedded ability to help taxi drivers challenge the traffic, while it also reaches heavy commuters in the world’s biggest metropolis. Today we run marketing on more than dozen different marketing platforms but with Waze for the first time we will be able to target passengers and drivers with unusual efficiency. We saw a very positive feedback from the drivers after adding Waze deeplink into the Easy Taxi app. 

I have actually heard Mario and Paul in last year's Mobile Festival 2013 as speakers and I can tell that they have so much good news for Easy Taxi to everyone. 


To download the free Waze app , please visit http://www.waze.com and for Easy Taxi, please visit http://www.easytaxi.com/PH

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