There are already so many dog food brands in the Philippine market today—local, imported, premium, budget, grain-free, holistic, prescription… you name it. So it’s only natural for pet parents to ask: do we really need another option?
That exact question crossed my mind when I was introduced to NOOD Premium Dog Food at a TikTok pet event. At first glance, it honestly felt like just “another brand” entering an already crowded space. But instead of brushing it off, I decided to give it the benefit of the doubt—and do what most responsible pet owners would do: check the ingredients, look at the packaging, consider the price, and compare it with a familiar, widely trusted brand like Royal Canin, specifically their Exigent line.
This isn’t about declaring a winner. It’s about transparency, context, and helping fellow pet parents understand what they’re actually feeding their dogs.
 |
| NOOD Premium Dog Food ingredients |
NOOD Premium Dog Food: A New Brand Focused on Transparency
One of NOOD’s strongest points is how transparent its ingredient list is. Right on the label, you can clearly see where the protein sources come from: beef, poultry meal, beef liver slurry, and salmon oil. You won’t just find vague terms like “meat” or “animal protein”—the sources are clearly named. For pet parents who are mindful of allergies, sensitivities, or protein quality, that already says a lot.
Their vitamins and minerals are also clearly listed—Vitamins A, D3, E, C, folic acid, and more. On top of that, they use a specific probiotic strain (Bacillus subtilis) and natural preservatives like mixed tocopherols instead of unclear chemical-sounding additives.
There is one ingredient that falls into a bit of a gray area: digested animal protein, which is usually used as a flavor enhancer. The label doesn’t specify which animal it comes from. Still, compared to many brands on the market, NOOD is more upfront than most when it comes to ingredient disclosure.
Another thing I genuinely liked is the packaging. There’s a clear window on the bag where you can actually see the kibble—its size, shape, and color. It may seem like a small detail, but it’s a big plus for pet parents who want to visually check what they’re feeding their dogs before even opening the bag.
That said, what NOOD currently lacks are sampler sizes. There are no 100g, 250g, or even 500g options—only 1kg and 3kg bags. For a new brand, this can be a challenge, especially for picky eaters or cautious furparents who want to test a food first before fully committing.
Buy NOOD Premium Dog Food via HERE
Royal Canin Exigent: Clinically Tested and Built for Picky Eaters
Royal Canin Exigent is a well-known name, especially among dogs that are picky with food. Its formula is designed to boost palatability—smell, texture, and taste are clearly top priorities. And to be fair, this approach works for a lot of dogs.
However, when you take a closer look at the ingredient list, you’ll notice several non-specific sources: hydrolyzed animal proteins, animal fats, vegetable fiber, and fish oil—without clearly stating where they come from. Even the preservatives are simply labeled as “antioxidants,” and the vitamins come from a synthetic vitamin premix.
Royal Canin’s main strength is that it’s clinically tested and backed by years of research. According to the brand, their kibble is already nutritionally complete and doesn’t need to be mixed with toppers or other foods. It’s a very controlled, science-driven approach—and for some dogs, that’s exactly what works best.
Price, Positioning, and Real-World Feeding
When it comes to price, NOOD generally sits at a more accessible level compared to Royal Canin Exigent, especially considering its ingredient transparency and packaging details. NOOD also allows more flexibility—you can add natural meat or vegetables as toppers without going against the brand’s feeding philosophy.
Royal Canin, on the other hand, is stricter. You’re not just paying for the ingredients, but for years of research, feeding trials, and consistency.
BUY ROYAL CANIN EXIGENT HERE
Final Thoughts
NOOD is still new, and yes, it will take time to prove its long-term effectiveness. Royal Canin has already done that. But what NOOD brings to the table is honesty, clarity, and choice—and in a market filled with vague labels, that really matters.
At the end of the day, the best dog food is still the one that works for your dog. But there’s absolutely no harm—and a lot of value—in understanding what’s inside the bag you’re pouring into your dog’s bowl.
No comments