Whew, I felt like a teenager again! A few days ago I joined the #TeenWeekPh with fellow bloggers, teens and famous teen celebrities in the country. Celebrating its second year, the #TeenWeekPh advocacy is to visit 250 schools nationwide to power up future-ready teens. I had so much fun photographing some of the best good-looking teen celebrities and current beauty titlists in the country today.
At the SMX Convention Center Hall 2 in SM Aura, Unilever held this event geared towards educating and motivating teens on the importance of self-esteem, confidence, friendships and hygiene habits.
#TeenWeekPh was created to provide teens with positive reinforcement and faculties that will encourage them to aim high and the best teens that they can possibly be. Based on research conducted before and after #TeenWeekPh 2013, which reached a total of four million teens, the program truly improved the participants' personal care and hygiene habits, converting up to 58% of non-users to users of personal care products.
"Because we wanted to truly make the campaign for teens and by teens, this year's topics were developed with the help of the teens through a crowdsourcing activity done on the #TeenWeekPh Facebook page," shared Mar Corazo, #TeenWeekPh Council President. "Through this, we gave teens the opportunity to have a say and choose what activities they would like to happen in this year's #TeenWeekPh."
To start off the week, #MoveUpMonday will focus on the different physical and emotional changes that adolescence brings, and ultimately get teens to declare why they are proud Pinoy teens. #TransformTuesday touches on beauty and self-esteem. #WorkItWednesday is dedicated to showing teens how to build confidence while #ThinkBigThursday is about pursuing their passion. Lastly, #FutureFriday is about forging lasting friendships and building relationships.
Education modules co-created in 2013 with DedEd consultants and Teen Experts, will be deployed to each of the participating schools and will also include a five-episode series that tackles different teen videos. These videos will be shown in schools, along with a simultaneous airing on Myx from Sept 29th to Oct 3rd to reach more teens nationwide.
To culminate this exciting week for teens, on #FutureFriday, ##TeenWeekPh is also creating biggest virtual hangout in the country allowing students from different high schools to interact with their teen idols and role models.
In partnership with the Department of Education, Unilever headed this campaign with their leading brands Pond's, Cream Silk, Rexona, along with Clear, Close Up and Master. For more information, check out TeenWeekPh.com.